Find the right frequency of posting to maximize your time and effort.
Keep posts short and sweet, and add an image to increase the likelihood they will be viewed.
Talk with patients on social media the same way you would in person—light and friendly.
Never ignore requests or questions, and look for ways to show you’re listening.
Don't identify someone as a patient or reference their medical data.
Don't have direct conversations with patients. Stick to general advice and updates on your practice.