Dentistry is a business, and in my book, Practical Practice Solutions: Building Your Successful Practice, I speak to the needs of building a business from the ground up. While the dental curriculum gives students the tools needed to build expertise it doesn't help them to prepare for dental practice management. "New graduates have little-to-no knowledge of what it is like to run a business, let alone be the CEO of a small company. Practicing dentists are challenged by the demands of keeping current in the field while managing change in the office." Like any other business, dentistry takes patience (and patients) to succeed. My journey from dental assistant to dental hygienist to dentist gave me ideas on how to grow my business.
There are two types of dental practices, transactional and relationship-based. The transactional practice is so busy, the clinician doesn't have time to chat with their patients, because they are on a strict schedule and possibly an expected production level.
People search for dentists through various methods, but we know word of mouth is one of the best referral sources because people trust their friends and family to direct them to dentists they like and feel comfortable with.
In this time of immediate access, a digital presence is essential for dentists to create a personality and brand that encourages and welcomes patients.
Intraoral photos are a huge practice builder, rather than trying to explain something without the immediate personal connection of intraoral photos, give them a visual they can understand.
We shouldn't always be focused on selling dentistry, we should also prioritize helping people maintain correct oral hygiene and share tips patients can use at home to help keep their teeth clean and healthy.
We all want our practice to thrive and succeed. Having resources like the Wrigley Oral Healthcare Program on your side—with its extensive online tools and resources—is a great bonus for your career and practice. Utilizing these useful tools will help set your practice apart from others, start today by exploring more tools for dentists on the Wrigley Oral Healthcare Program website.