Online Reputation

Why your online reputation matters

68% of people* say positive online reviews make them trust a local business more. Reviews have the power to make your practice’s website one of the first options patients see in search-engine results.

"Historically, reviews were mainly word of mouth. If someone liked you they told two friends. If they didn't, they told ten," says Dr. Sheri Doniger, a dentist in Lincolnwood, Illinois.

Today, a lot of this happens online, so it's important to learn how to use reviews as opportunities to grow. Here are some tips to get you started:

See what people are saying about your practice
  • Set up Google Alerts for mentions of your practice
  • Claim your business on Yelp and other review sites so you can begin managing and responding to any existing reviews
Be proactive
  • Let patients know your practice is online and encourage happy patients to share a review
  • Got a bad review? Use your reviews as a chance to show you’re listening and want to improve their experience next time
Get help
  • Web services can do the work for you by collecting your reviews in one place
  • Dr. Doniger says, "It makes it easy to post reviews directly to your website and other social media."

Want to share your insights with the dental community?
Email us to be featured in a future Program Member Profile.

*2015. Bright Local. Results found at: https://www.brightlocal.com/learn/local-consumer-review-survey/

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