Online Reputation

Why your online reputation matters

68% of people* say positive online reviews make them trust a local business more. Reviews have the power to make your practice’s website one of the first options patients see in search-engine results.

"Historically, reviews were mainly word of mouth. If someone liked you they told two friends. If they didn't, they told ten," says Dr. Sheri Doniger, a dentist in Lincolnwood, Illinois.

Today, a lot of this happens online, so it's important to learn how to use reviews as opportunities to grow. Here are some tips to get you started:

See what people are saying about your practice
  • Set up Google Alerts for mentions of your practice
  • Claim your business on Yelp and other review sites so you can begin managing and responding to any existing reviews
Be proactive
  • Let patients know your practice is online and encourage happy patients to share a review
  • Got a bad review? Use your reviews as a chance to show you’re listening and want to improve their experience next time
Get help
  • Web services can do the work for you by collecting your reviews in one place
  • Dr. Doniger says, "It makes it easy to post reviews directly to your website and other social media."

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*2015. Bright Local. Results found at:

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